Proposal Gobbledygook Loses and Brevity Wins
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Proposal Gobbledygook Loses and Brevity Wins
By Richard White
Why are proposal page limitations becoming more and more prevalent in federal Requests for Proposals (RFPs)? Proposal evaluators find their task either distasteful or mildly painful. They view proposal reading in about the same light as most proposal writers view their task. Proposal writing is not much fun for anyone.
Evaluators want the facts, and just the facts. Proposal evaluators love proposals that are:
- Devoid of gobbledygook (broad qualifications, unsubstantiated puffery and claims, and pages and pages of procedural information, etc)
- Concise and easy to read
- Easy to reject (put in the you-have-got-to-be-kidding pile)
Proposals that fall in the Must Read pile present:
- A solution that jumps out of the pages of the Executive Summary and the technical chapter
- Precisely as many resumes as requested in the RFP with statements of staffing commitments and finely tuned to show the relevance of personnel skills and qualifications to the RFP work statement
- Precisely as many corporate project descriptions as requested in the RFP and finely tuned to show relevance to the RFP work statement
Most aspects of proposal writing are procedural and should be automated. What can’t be automated is the creativity required to write a solution that jumps out of the proposal pages. This requires talent and customer knowledge. This is what wins.
Our Proposal Architect software provides a structured business process that stresses:
- Refinement of previously written responses
- Full compliance with proposal instructions
- Leveraging of intelligence collected about the opportunity
- A quick and intuitive way of collating information into an initial draft of a proposal
Demo the Proposal Architect - http://www.fedmarket.com/proposalArchitect/demo.php.
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For more information call Diego Arioti at 866.519.4482 at Ext. 107 to discuss proposal writing concepts and solutions. You can also reach Mr. Arioti by email at darioti@thefederalmarketplace.com.
Click Here for Product Description: http://www.fedmarket.com/proposalArchitect/.
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On Monday, August 4, 2008 hear Diego Arioti address:
- Defensive proposal writing
- Advanced proposal writing techniques
- Features and benefits of the Proposal Architect
- Demonstration of the Proposal Architect
Learn more about the Proposal Architect Breakfast at http://www.fedmarket.com/seminars/pa_breakfast.shtml.
If you need help with any other product sales, call or write as follows: (888) 661-4094 ext. 8 or sales@thefederalmarketplace.com